Humans rely heavily on their sense of sight to collect information about the world around them. Historically, this has helped us to navigate a dangerous world and avoid a wide variety of life-threatening perils. As a species that is largely devoid of personal protections (save our intellect), our ability to process visual information and make decisions based on it is crucial to survival.

Of course, we no longer have to hunt with our bare hands and rudimentary weapons for survival or tell the difference between the red berries that are poisonous and the ones that are edible. In this day and age, our sight serves a different purpose – it helps us to find the products that will best serve our needs and make our lives better.

In other words, product photography is among the most important factors in online sales, if not the most important, which is why you and your Asheville branding and marketing partner should make it a primary focus of online efforts.