Virtual Tour and Its Benefits
A virtual tour is a simulation of an existing location, usually composed of a sequence of videos or still images. It may also use other multimedia elements such as sound effects, music, narration, and text. It is distinguished from the use of live television to affect tele-tourism.
The phrase "virtual tour" is often used to describe a variety of videos and photographic-based media. Panorama indicates an unbroken view, since a panorama can be either a series of photographs or panning video footage. However, the phrases "panoramic tour" and "virtual tour" have mostly been associated with virtual tours created using still cameras. Such virtual tours are made up of a number of shots taken from a single vantage point. The camera and lens are rotated around what is referred to as a no parallax point (the exact point at the back of the lens where the light converges).
Here are some benefits of virtual tours for businesses:
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Virtual tours enhance your presence on search with google business view. A 360 degree virtual tour will help you showcase your business to bring more customers to your business and stand out from the competition. According to the WAV group, listings with virtual tours get clicked on 40% more than listings without virtual tours.
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Increase visitor retention: Statistics have shown that websites with virtual tours are viewed 5-10 times longer than those without it. A virtual tour offers extra confidence in your business as clients and customers can view inside and see how and where you work. Clients naturally feel more affinity with business they can see.
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Increase traffic and engagement. According to a study by BIA/Kelsey, 97% of consumers go online prior to making a purchase to research products and services locally. Whatever is the business, whether retail, offices or service industry, the evidence suggest that more people will be willing to purchase or work with you if they know who you are.
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Generate faster and more sales. When a website has 360 degree photos, the conversion rate on products sold on those pages is about 27% higher than for standard two-dimensional images.Golfsmith.com claims that products with the special spin feature have conversion rates at least 10% and sometimes as much as 30% to 40% higher than products without it.
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Attract more job applicants. Job applicants now a day research companies before applying. By having a virtual tour you can give an insight of the workspace to potential employees to catch their interest.
